One of the reasons that SEO is used is to increase traffic to your business. So why is it so important and why ought to you use it. SEO or search engine optimization is the optimization of a site so that it can be ranked on a search engine such as Google. The more keywords that can be found on this site that pertain to the site itself will make sure that your page will get a lovely rating. Keywords can be important words that rank your site. These words can also include synonyms that are related to the site itself. Why is page rating so important? In case you don’t have a high page rating, there will be less traffic to your site therefore meaning much less business for your site or business. This can be the kiss of death to it, therefore you require having as much traffic as feasible to your site and the only way that you can do that is by the utilization of SEO. SEO means as said before using a search engine and having your site.