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Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.

Social media is important because it allows you to reach, nurture, and engage with your target audience — no matter their location. When a business can use social media to connect with its audience, it can use social media to generate brand awareness, leads, sales, and revenue.

12 effective ways to promote a new service or product Exclusive previews Introductory offers Google My Business promotions Contests and giveaways Email marketing Blog posts Events (virtual and in-person) Upgrades Trade-ins Customer reviews Social media posts Facebook ads

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