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What is the best way to monetize a forum? What do you think?

What are some great free PHP scripts? Which ones are your favorites? I love phpBB and Wordpress, but I would also be especially interested in smaller scripts.

When you cannot handle the moderation abilities yourself, it is time to "hire" some moderators. Of course, you will usually be able to find volunteer moderators so you won't really be hiring them.

I tried it a little, but I didn't get results that seemed worth my efforts. I didn't like that the link would use my name as the anchor text. I wish I could use my website's title as the anchor text without seeming like a spammer.

What do you think are the best free ways to get a forum to be active? What are your favorite free promotion methods?