How to Increase the Conversion Rate?


New Member
Nov 16, 2014
As you know, conversion rate is basically defined as the rate between the numbers of goal achievements over visitors. A good conversion rate will evaluate whether your business is successful or not. Therefore, it is advisable for us to set up various methods to reach higher conversion rate.

1. Make A/B testing

A/B testing is an efficient method in making comparison between 2 items at the same time. There is a great number of factors we had better bear into our mind before do this test, including headline, layout, media, button colors and sizes, etc…As a result, it implies which item is better in comparison with the others. A great benefit of applying this method is that it is very easy to do and doesn’t take a lot of time.

2. Decide value proposition

Value proposition is based on different factors to make your business out-standing from the others. For instance, it focuses on describing your products, services, warranty, etc…These elements contribute to your business success.

3. Build up conversion funnel

A conversion funnel will give supportive guides or demo for customers to easily access the website. In a common way, it often delivers the right and easy-to-follow order for customers.

4. Improve the website clarity

It means you shouldn’t make customers confused because of different business signals. This action helps ensure that users at all ages could read your site without any difficulty.

5. Increase belief

It is important that you could prove the reality of your website and increase trust of users. More specifically, there are some important factors you had better include in your website such as the names of organizations, professionals, etc…

6. Ensure that your product is easy to buy

You shouldn’t make so many complicated requirements to customers. For example, free shipping is one of the most popular types that attract all users. Moreover, it is not useful if you offer high price for a click or button.


New Member
Sep 30, 2015
i agreed your explanation. Most of time, i practise on option 1,2,3,4 for better comparison