Social media is one of the easiest ways of showing your business online presence to your customers, but when you are talking about Google ranking then only social media platform is not sufficient for this. You have to go with the proper channels of SEO, SEM, SMO, etc.
social media is important for SEO in more than one way. ... In other words, social signals don't directly help rank better. The links that you share on Twitter, Facebook and Pinterest may help your brand get more exposure, but they aren't seen by Google as a ranking signal.
Because social media has the potential to deliver high-quality online traffic to your site, it is significant because it indirectly influences criteria that affect search rankings. They become champions when you create and share high-quality materials that connect with your target audience.
Why? because you provide them with something valuable.
It means that your target audience will read the articles and share them with their friends and followers. Their followers will follow in their footsteps, and the cycle will continue.
Keep in mind that writing and creating content is an excellent strategy to increase the number of people that visit your website. Content can take any shape as long as it keeps your audience interested.
Social media is important because it allows you to reach, nurture, and engage with your target audience — no matter their location. When a business can use social media to connect with its audience, it can use social media to generate brand awareness, leads, sales, and revenue.